Platinum Benefits
Priority Visibility
Co-Marketing
BRAND PARTNER
BonziCart · Brand Partner Program

Become a Brand Partner

Elevate your brand on India's growing marketplace. Get a dedicated storefront, co-marketing opportunities, priority search placement, exclusive analytics, and a dedicated account manager.

Dedicated Storefront Co-Marketing Support Priority Placement 4 Partner Tiers
Apply as Brand Partner See Benefits

1. About the Brand Partner Program

What being a BonziCart Brand Partner means and how it differs from standard selling.

More Than Just a Seller — A True Partner

The BonziCart Brand Partner Program is designed for established brands, manufacturers, and premium labels who want to grow their presence on BonziCart with exclusive tools and dedicated support that go beyond the standard seller experience.

As a Brand Partner, you receive a verified brand badge on your storefront, preferred placement in search results and category pages, access to co-branded marketing campaigns, dedicated account management, and deep analytics dashboards — all to help your brand reach more buyers faster.

Brand Partners are distinguished from regular sellers by their verified authenticity, product quality standards, and commitment to a consistent customer experience. The program is structured into four tiers — Bronze, Silver, Gold, and Platinum — each unlocking progressively greater benefits as your brand grows with BonziCart.

Already a BonziCart Seller?

Existing sellers who meet the Brand Partner eligibility criteria can apply directly from their Seller Dashboard under My Account → Brand Partner Application. New brands may apply via email to [email protected].

2. BonziCart Platform Reach

Understand the scale of buyers and business opportunity available to Brand Partners.

1Cr+
Registered Buyers
Across India
500+
Cities Covered
Pan-India delivery
50+
Product Categories
Fashion to Electronics
7-Day
Payment Settlement
T+7 payout cycle
24/7
Dedicated Support
For Gold & Platinum tiers
₹0
Brand Page Setup
Free branded storefront

3. Partner Tiers

Four levels of partnership — hover each card to see what's included at that tier.

Hover over a card to see tier details

🥉

Bronze Partner

Entry-level brand recognition with verified badge and basic analytics

Starting Tier

Bronze Includes

Verified brand badge · Basic storefront customisation · Standard seller analytics · Email support · Access to Brand Partner portal · BonziCart brand directory listing

🥈

Silver Partner

Enhanced visibility with boosted search rankings and dedicated support

Growth Tier

Silver Includes

Everything in Bronze · Boosted search placement · Enhanced storefront design · Category-level promotions · Priority email & chat support · Quarterly business review · Featured in newsletters

🥇

Gold Partner

Premium brand positioning with co-marketing campaigns and a dedicated account manager

Premium Tier

Gold Includes

Everything in Silver · Dedicated Account Manager · Co-branded marketing campaigns · Homepage banner opportunities · Deep analytics dashboard · T+3 payment settlement · 24/7 priority support

💎

Platinum Partner

Top-tier strategic partnership with maximum brand exposure and exclusive perks

Elite Tier

Platinum Includes

Everything in Gold · Exclusive brand storefronts · Flash sale & event priority · Brand story features on app & web · Dedicated logistics support · Personalised growth strategy · Lowest commission rates

Tier Upgrades

Tiers are reviewed every 6 months based on sales volume, customer ratings, return rate, and brand compliance score. Partners meeting the next tier's criteria are automatically upgraded and notified by email.

4. Partner Benefits

Everything Brand Partners get that standard sellers don't — across all tiers.

Verified Brand Badge

A prominent verified tick on all your products and storefront, building instant buyer trust.

Dedicated Brand Storefront

A fully customisable brand page with your logo, banner, story, collections, and exclusive offers.

Priority Search Placement

Your products rank higher in category and keyword searches compared to non-partner sellers.

Co-Marketing Campaigns

Joint promotional campaigns across email, push notifications, social media, and app banners.

Advanced Analytics

Granular data on impressions, conversions, basket analysis, buyer demographics and revenue trends.

Dedicated Account Manager

A single point of contact (Gold & Platinum) to help you grow, resolve issues, and plan campaigns.

Flash Sale & Event Priority

First-mover access to BonziCart's seasonal sale events — Diwali, Big Sale, and BonziCart Day.

Faster Payouts

Gold partners enjoy T+3 settlement instead of the standard T+7 cycle, improving cash flow.

Reduced Commission Rates

Platinum partners negotiate custom commission slabs — typically 1–2% lower than standard rates.

5. Eligibility Criteria

Who qualifies to apply for the BonziCart Brand Partner Program.

Minimum Requirements to Apply

Your brand must meet at least the base criteria below. Gold and Platinum tiers have additional requirements reviewed during onboarding.

Registered Business Entity: You must be a registered company (Pvt Ltd, LLP, Sole Proprietorship, OPC, or Partnership Firm) with valid GSTIN and PAN.
Genuine Brand Ownership: You must own or hold an authorised licence for the brand you are registering. Resellers of third-party brands are not eligible unless they hold an official distribution agreement.
Trademark Registration (Preferred): A registered trademark (applied or granted) under the Trade Marks Act, 1999 from IP India is strongly preferred. Non-trademarked brands may still apply but will be assessed case by case.
Minimum Catalogue Size: Your brand must have at least 10 unique products ready to list. Brands with fewer than 10 SKUs may apply for Bronze but will be conditionally approved pending catalogue growth.
Quality Products: All products must comply with BonziCart's product quality standards, applicable BIS/ISO certifications (where mandatory), and must not be counterfeit, restricted, or hazardous items.
Fulfilment Capability: You must be able to fulfil orders reliably, either independently (self-ship) or via BonziCart's Fulfilment by BonziCart (FBB) service.
Not Eligible: Brands involved in prohibited categories (weapons, drugs, counterfeit goods, adult content, etc.), brands with active IP infringement complaints on BonziCart, or brands currently deplatformed from BonziCart.
Authorised Resellers & Distributors

If you are an authorised distributor (not the brand owner), you must submit a valid Authorised Distributor Letter (ADL) signed by the brand, your distribution agreement, and the brand owner's GSTIN. Your listing will appear under the brand's official storefront with a "Sold by Authorised Distributor" tag.

6. How to Apply — Step by Step

The Brand Partner application process from submission to storefront launch.

Step 01 · Day 1
Submit Your Application
Email [email protected] with subject line "Brand Partner Application – [Your Brand Name]". Attach your brand overview document, trademark certificate (if available), GSTIN, and product catalogue. Alternatively, apply from your Seller Dashboard if you are already a BonziCart seller.
Step 02 · Day 2–3
Initial Review & Brand Assessment
Our Brand Partnerships team reviews your application — verifying business registration, GSTIN, brand authenticity, product quality, and market presence. You may be contacted for additional information or a short video call during this stage.
Step 03 · Day 3–5
Document Verification & KYC
Upload your required documents via the secure portal link sent to your email. Our compliance team verifies all submitted documents. GST verification is done against the GSTN portal. Trademark status is checked with IP India.
Step 04 · Day 5–7
Tier Assignment & Agreement Signing
Based on your brand profile, sales history (if existing seller), catalogue size, and market standing, our team assigns an initial partner tier (Bronze to Platinum). You receive the Brand Partner Agreement for digital signing via DocuSign or similar.
Step 05 · Day 7–10
Storefront Setup & Onboarding
Your dedicated Brand Onboarding Specialist (assigned for Gold/Platinum) or self-service portal helps you set up your brand storefront — logo, banner, brand story, collections, and promotional banners. Training sessions are provided for Gold and Platinum partners.
Step 06 · Day 10–14
Go Live!
Your verified brand storefront goes live with the Brand Partner badge. Products are indexed with priority ranking. Your first co-marketing opportunity is briefed by your Account Manager (Gold/Platinum) within 30 days of launch.

7. Required Documents

Documents you need ready before and during the Brand Partner application process.

1

GSTIN Certificate

Valid, active GST registration certificate matching your business entity name.

Mandatory
2

PAN Card

PAN of the business entity (Company PAN or Proprietor PAN as applicable).

Mandatory
3

Trademark Certificate

TM registration certificate from IP India (applied or granted). Strongly preferred.

Preferred
4

Business Registration Proof

Certificate of Incorporation (Pvt Ltd/OPC), Partnership Deed, or Udyam certificate.

Mandatory
5

Brand Logo & Assets

High-resolution brand logo (PNG, min 500×500px), banner image (1200×300px recommended).

Mandatory
6

Product Catalogue

List of at least 10 products with images, descriptions, MRP, and HSN codes.

Mandatory
7

Bank Account Details

Cancelled cheque or bank statement showing account holder name, account number, IFSC.

Mandatory
8

Authorised Distributor Letter

Only for authorised resellers / distributors acting on behalf of the brand owner.

Conditional
9

Product Compliance Certificates

BIS, FSSAI, CDSCO, or other mandatory certifications for regulated product categories.

Conditional
10

Brand Story / Overview Deck

A brief brand overview (PDF or PPT) including founding year, product range, USPs, and market presence.

Optional
Document Badge Guide: Mandatory = Required for all brand partners   Conditional = Required based on your product category or entity type   Optional = Strengthens your application but not compulsory

8. Brand Partner Categories

Which product categories accept Brand Partners and what additional requirements apply.

CategoryBrand Partners Accepted?TM Required?Extra Compliance
Fashion & ApparelOpenPreferredNone
Electronics & GadgetsOpenRequiredBIS certification for applicable products
Beauty & Personal CareOpenPreferredCDSCO licence if cosmetic
Home & KitchenOpenPreferredNone
Food & GroceryRestrictedRequiredFSSAI licence mandatory
Health & NutritionRestrictedRequiredFSSAI + product lab reports
Sports & OutdoorOpenPreferredNone
Jewellery & AccessoriesRestrictedRequiredBIS Hallmark for gold/silver
Toys & Baby ProductsRestrictedRequiredBIS IS:9873 or equivalent
AutomotiveOpenPreferredNone for accessories
Books & StationeryOpenOptionalNone
Pharma / MedicinesNot Accepted—Not available on BonziCart
Restricted Category Approval

For Restricted categories, additional documents must be submitted and approved by BonziCart's compliance team before your Brand Partner application can be fully processed. Processing time is 5–10 business days.

9. Frequently Asked Questions

Common questions about the BonziCart Brand Partner Program.

Is the Brand Partner Program free to join?
Yes — there is no fee to apply for or join the Brand Partner Program. Standard BonziCart selling fees (marketplace commission and fixed fees) still apply on sales. Platinum partners may negotiate custom commission rates during onboarding. There is no annual membership or subscription charge.
My brand is not yet trademarked. Can I still apply?
Yes, but a trademark registration (even a pending TM application) significantly strengthens your application. Brands without a trademark may be approved at Bronze tier with a condition to submit trademark proof within 12 months. We recommend filing a trademark application via IP India (ipindia.gov.in) before or during your Brand Partner application.
How long does the Brand Partner approval take?
The standard approval timeline is 10–14 business days from the date of complete document submission. Restricted category brands may take up to 20 business days due to additional compliance checks. You will receive status updates at each stage via email.
Can I sell on other marketplaces while being a BonziCart Brand Partner?
Yes. BonziCart's Brand Partner Program does not require exclusivity. You can continue selling on Amazon, Flipkart, Myntra, Nykaa, or any other platform simultaneously. However, pricing parity is expected — products should not be listed at a significantly higher price on BonziCart compared to other platforms.
What happens if my Brand Partner application is rejected?
You will receive an email explaining the specific reason for rejection (e.g., insufficient catalogue size, trademark issues, compliance gaps). You can address the issues and re-apply after 60 days. Our Brand Partnerships team is also available at [email protected] to guide you on strengthening your application before resubmitting.
How do I upgrade from Bronze to Silver or Gold?
Tier upgrades happen automatically every 6 months based on your performance metrics — sales volume, customer rating (minimum 4.0/5), return rate (below 10%), and brand compliance score. You can also request an early tier review from your Brand Partner portal if you believe you have met the next tier's criteria ahead of the review cycle.
What is a Dedicated Brand Storefront and how does it look?
A Dedicated Brand Storefront is a customised page on BonziCart that showcases only your brand's products — with your logo, brand banner, brand story, curated collections, and promotional banners. Buyers searching for your brand are directed to this page. You can update the storefront content at any time via the Brand Partner portal.
Does BonziCart provide any marketing or advertising support?
Yes — all Brand Partners get access to co-marketing opportunities (Silver and above). This includes newsletter features, app push notifications, social media mentions, homepage banner placements (Gold/Platinum), and participation in BonziCart's flagship sale events like Diwali Sale, Big Brand Day, and BonziCart Anniversary Sale. Gold and Platinum partners have a dedicated Account Manager who helps plan and execute these campaigns.

Ready to Partner with BonziCart?

Join leading brands already growing their business with dedicated storefronts, co-marketing support, and priority placement on BonziCart.

Apply as Brand Partner — Free Talk to Brand Partnerships Team